Oh, how I love love love competition in the marketplace. It drives down prices, improves quality, encourages innovation…and yes, the wonders of capitalism and competition apply to healthcare as well as mobile phones. I love EpiPens. They’ve saved the lives of my children many times over. I’ll never understand why people are afraid of these things. They’re awesome. Fear the reaction, love the EpiPen. Epi saves lives. Period.
Now, that being said. EpiPen has held the market share for pretty much…forever. As such, they’ve never had to compete on price or try to improve their product. Ok, so they’ve innovated a little. A few years back, they made the whole contraption BIGGER so they could provide a needle safety guard and more recently they stopped making single-packs and only sell them in two-packs.
But on price? Nothing. I’ve NEVER seen a single coupon card come through my office. Our local Walmart charges $243 for a Epi-Jr 2-pack and $219 for and Epi-Sr 2-pack. Ouch. Even with insurance, the co-pays run $40-60. When you start buying a two-pack for school and a two-pack for home…add in multiple children and spouses…in our home that would be three 2-packs for school, three 2-packs for home, plus a 2-pack for hubby. $420 in co-pays per year (or $1677 in cash at Walmart).
Is it any wonder folks hedge on buying all their EpiPens, or give pause to deciding if they should use it?
Well, there’s a new kid in town with Auvi-Q, and EpiPen is finally stepping up their game. They’re offering Free Co-Pay Cards or $100 off Cash-Pay this year on their website! Just print one up, get your script called out from your doc and get your EpiPens up to date! Three Cheers for Competition!1